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Influencer Marketing

Brands

Inside Dunkin’s influencer-marketing strategy, from hiring Charli D’Amelio to employees posting on TikTok

Even before Dunkin’ was paying her, TikTok’s top star, Charli D’Amelio, was a superfan of the brand. In many of her early videos, she’s seen holding an iced Dunkin’ coffee before breaking into a dance. Click here to read the story at businessinsider.com. Discussion Questions: What does it mean to have Read more…

By Chris Lindauer, 4 years03/14/2021 ago
Digital Marketing

TikTok becomes the next frontier for influencer marketing as Dunkin’, Arby’s tap the platform

Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are Read more…

By Chris Lindauer, 4 years01/01/2021 ago

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