Marketing Currents - Business and Marketing Current Events
Category: Influencer Marketing

Southwest Stole Christmas. It Still Has Superfans.

It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline.  Click here to read the story at nytimes.com. Discussion Questions:

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Pete Davidson Is Helming Taco Bell’s Breakfast Pop-Up Campaign

Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here

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IHOP opens International Bank of Pancakes and launches loyalty program

IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty?

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Aerie Flips the Social Media Algorithm Positive for Spring 2022

American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values?

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