Marketing Currents - Business and Marketing Current Events
Category: Digital Marketing

Marriott Sees Record Direct Bookings at Its Hotels

Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why

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Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022. Click here to read the story at prnewswire.com. Discussion Questions: Who is Spot Pet Insurance? Why is marketing important to a business like Spot Pet? What is digital

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Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. Click here to read the story at marketingdive.com. Discussion Questions: Why do you think

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Coke’s new ‘Pixel’ flavor first appeared in Fortnite

On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels. Click here to read the story at cnn.com. Discussion Questions: What is promotion? Why do brands engage in promotions? What are the different forms of promotion? What type of promotion is a limited-edition product? What is Coca-Cola’s new

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Wendy’s new location is an immersive experience

There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the

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McDonald’s files 10 trademarks for metaverse

McDonald’s has registered 10 trademarks in the virtual space, doubling down on its strategy to venture into the metaverse. According to the application filed with the US Patent and Trademark Office, McDonald’s will be providing downloadable multimedia files for its artwork audio, video files, and NFTs. Click here to read

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