Marketing Currents - Business and Marketing Current Events
Category: Digital Marketing

New Heights for Destination Marketing: A QR Code in the Sky

The showdown between the Kansas City Chiefs and San Francisco 49ers on Super Bowl Sunday will put the spotlight on Las Vegas, not only as host of an extravagant week of football festivities but also for its powerhouse hospitality infrastructure. Click here to read the story at meetings.net. Discussion Questions:

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Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

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La-Z-Boy launches ‘Do Not Disturb’ decor

After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):

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Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it

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Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

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