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Packaging & Labeling

Marketing Currents

Burger King is now listing its Whopper ingredients on the wrapper — here’s why

Burger King long had a slogan “Have It Your Way” in regard to its burgers, but its new Whopper wrapper has more of “here’s our way” approach, as it reveals exactly what’s inside its burger.  Burger King announced Thursday that its famous Whopper “now features no colors, no flavors and Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Branding

PepsiCo’s new DriftWell aimed at aiding relaxation and sleep

While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago

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