Marketing Currents - Business and Marketing Current Events
Category: Packaging & Labeling

Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent

Read More »

America’s #1 Ketchup Brand Is About To Launch A Paper Bottle 

The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat Discussion Questions:

Read More »

How companies are hiding inflation without charging you more

Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at Discussion Questions: What is inflation? What causes inflation? How does inflation impact

Read More »

New Nitro Pepsi has widget on bottom of can to create unique texture

PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi

Read More »

How Coke gives its 130-year-old logo contemporary flair

Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable. Click here to read the story

Read More »