McCormick, known for its line of herbs and spices, announced last week a redesign of its core red cap-branded product packaging for the first time in nearly 40 years. It has designed the new packaging to better maintain freshness and minimize food waste while incorporating recycled content. Click here to read the
Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:
This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands?
* Note to current subscribers to SCC’s NEW Marketing Insights program (this is a separate subscription from our sports/entertainment business and marketing programs), you might consider downloading the PPT we created to help guide your discussion of this news story in class! The resource is available by visiting the “Marketing
Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent
A California lawsuit says Mars didn’t warn consumers of the health problems associated with the use of titanium dioxide in Skittles. Click here to read the story at cnet.com. Discussion Questions: What is false advertising? Does this news story represent an example of false advertising? Why or why not? What
Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle. Click here to read the story at people.com. Discussion Questions: What is packaging? What does packaging have to do with marketing? What is branding? How might Sprite’s green
Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to
The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions:
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it
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