France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris. Click here to read the story at abcnews.com. Discussion Questions:
See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:
With consumers increasingly taking to audio content like podcasts, Tostitos developed a sonic brand in an attempt to cut through the noise. Click here to read the story at marketingdive.com. Discussion Questions: What is a brand? What is branding? How would you describe the Frito-Lay brand? What is brand recall? Read more…
What does it sound like to be the first people ever to ski down Lhotse, the fourth tallest mountain on earth? Or how about listening in on climber Alex Honnold—the subject of the Oscar-winning doc Free Solo—trekking in Antarctica? Click here to read the story at fastcompany.com. Discussion Questions: Based on Read more…