Marketing Currents - Business and Marketing Current Events

See’s Candies® Launches “Chocolate Shop” Scented Candle


See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle.

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Discussion Questions:

  1. What is a brand?
  2. What is brand extension?
  3. What is product development?
  4. Why would See’s Candies introduce a candle product?
  5. How might that represent an example of brand extension?
  6. What are ethics?
  7. Why do you think See’s describes how the new candle products are made as using ethically sourced materials?
  8. Who is Ritual + Fancy?
  9. Why do you think the brand teamed up with Ritual + Fancy in developing the new candle product?
  10. How do you think Ritual + Fancy might benefit from this partnership?
  11. What is sensory marketing?
  12. How might this story represent an example of sensory marketing?
  13. What is seasonal marketing?
  14. Why do you think they released the new product just in time for Mother’s Day?
  15. How might that help to explain the product’s target audience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.