Marketing Currents - Business and Marketing Current Events
Category: Sponsorship

DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine’s Day

DoorDash and Shake Shack are pooling their resources for a nostalgia-themed campaign as couples celebrate the first Valentine’s Day of the COVID-19 pandemic era. Millions of people are avoiding restaurants and bars, many of which are operating at limited capacity because of local restrictions, making Valentine’s Day a homebound occasion

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Volvo Steals the Playbook on Super Bowl Marketing

Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is

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