Old Free Materials
Free Sports & Entertainment Marketing Class Resources
We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!
FREE BUSINESS & MARKETING CLASS RESOURCES
Free Subscription: Marketing Currents
Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
FREE SPORTS & ENTERTAINMENT MARKETING CLASS RESOURCES
Free Subscription: Competitive Edge
Competitive Edge is a weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year. The included recommendations for student discussion helps connect current news to topics from our textbook while encouraging critical thinking. Your Competitive Edge subscription also includes access to SCC’s student competitions, “bonus content” and lesson plan guides updated to help you bring the hottest sports and entertainment events from the year into your classroom.
Free Digital Textbook: The Business of Sports & Entertainment
Updated version (student copy) of our digital sports and entertainment textbook, the Business of Sports and Entertainment (current as of August, 2019)
FREE Lesson Plans
COVID-19 Lesson Plan #1: Industry Impact
Our COVID-19 Lesson Plan #1 will help guide learning on how the current health crisis impacts the sports and entertainment industry, covering concepts like revenue, expenses and economic impact.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- COVID-19 Industry Impact by the Numbers (PPT)
COVID-19 Lesson Plan #2: Industry Response
COVID-19 lesson plan #2 will help guide learning relating to the sports and entertainment industry’s response to the health crisis, covering concepts like ethics, community relations and athlete/entertainer foundations. This lesson plan bundle includes:- Activity Packet (Student)
- Lesson Guide (Teacher)
- COVID-19 Industry Response by the Numbers (PPT)
Lesson Plan: Understanding Sponsorship (NASCAR)
With this guide, students will gain an understanding of the concept of sports sponsorship.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- NASCAR Sponsorship Activity (Student) (PPT)
Product Placement Lesson Plan: Product Placement (Seeing Stranger Things)
With this guide, students will learn about product placement in the popular Netflix show, Stranger Things. This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Product Placement: Seeing Stranger Things (PPT)
SportsBiz Madness Case Studies
Copies of all four case studies from this year’s SportsBiz Madness Case Study Competition are now available for free. Each year, our competitions are open to all Education Resource Center paid subscribers.
- Case Study #1 – Minor League Baseball Promotions Plan
- Case Study #2 – Olympic Games Sponsorship
- Case Study #3 – Advertising Campaign – New Balance
- Case Study #4 – Target Marketing – PGA Tour