Competitive Edge
Category: Competitive Edge

MLB Is Exploring Advertising Tarps For Empty Seats (CE)

As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium. According to a

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With live sports on hold, Adidas turns to video games (CE)

Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games.  In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12

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