Competitive Edge - Sports & Entertainment Marketing News

Rochester Red Wings Finding Ways To Bring the Ballpark to Fans (CE)


When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty. 

“It’s really difficult,” Mason says. “What I would do for a 35-degree game right now with 500 people in the stands.”

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to minor league baseball teams?
  3. How do minor league baseball teams generate revenue?
  4. Why are ticket sales especially important to minor league baseball teams?
  5. What are some creative ways Minor League Baseball teams are finding to generate revenue during the health crisis?
  6. What is promotion? Why do you think it is important for minor league teams to continue to engage in promotional activities?
  7. Why do you think MiLB franchises could be in trouble if the season gets cancelled?
  8. In your opinion, will MiLB survive this health crisis? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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