Competitive Edge - Sports & Entertainment Marketing News

MLB Is Exploring Advertising Tarps For Empty Seats (CE)


As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium.

According to a USA Today report, players prorated salaries will contribute to an average loss of $640,000 per game for each game over an 82-game season.

Click here to read the story at

Discussion Questions:

Questions for Classroom Discussion

  1. What is revenue? How has the COVID-19 health crisis impacted a MLB team’s ability to generate revenue?
  2. What are expenses as it relates to operating a professional baseball team? What do you think represents the biggest expense for a Major League franchise?
  3. According to this story, how will player salaries be impacted if the season is played this year? How will player salaries impact the team’s ability to turn a profit?
  4. What is sponsorship? What is sponsorship inventory?
  5. How might this story illustrate the concept of sponsorship inventory?
  6. Given the revenue challenges facing MLB teams, why wouldn’t they sell advertising on tarped seats this season?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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