Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Bed Bath & Beyond to Scale Back Use of Coupons

Bed Bath & Beyond (BB&B) is known for its frequent coupons, sent in the mail and via email to lure customers into stores by promising 15 percent or 20 percent discounts off bedding and other home accessories. However, in a bid to boost profits and be more competitive on pricing

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