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Category: Marketing Currents

Can Supreme survive its acquisition by VF Corp? (MC)

Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at

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Can Supreme survive its acquisition by VF Corp?

Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at

Read More »

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