It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks. No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies. Read more…
LaMelo Ball will soon be lacing up his kicks in the NBA, but he won’t be wearing Big Baller Brand. The youngest Ball chose to go a different direction than BBB, instead signing a shoe deal with Puma in October. It adds Ball to a burgeoning list of rising stars Read more…
Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result. The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity. Click here to read the story from mediapost.com. Discussion Questions: Read more…
The College Football Playoff’s annual revenue distribution, typically in the $500 million range, could drop by 10% to 15% this season, according to executive director Bill Hancock. The final total, which won’t be finalized until March, will depend primarily on how many fans are allowed into college football’s most important bowls. Read more…
In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max. In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an Read more…
Ask any expert how to make a classic American hamburger, and the secret is the meat: 80/20 beef is the gold standard for gastropubs and backyard BBQs, meaning that 80% of the mix is lean protein, and 20% is luscious, flavor-delivering fat. When Beyond Meat launched its first Beyond Burger in 2016, Read more…
Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…
While consumers are willing to eat gluten-free, there is some debate as to whether they are doing so for health reasons or due to allergies. Studies have shown that the majority of consumers eating gluten-free foods are not intolerant to the protein, but products featuring this free-from claim continue to Read more…
HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the Read more…
With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie. Click here to read the story at usatoday.com. Discussion Questions: What is a product Read more…