Competitive Edge
Category: Competitive Edge

How NASCAR is in the race to develop a brand identity for the metaverse

NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important

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MLB Is Testing Ways to Fix Baseball’s Boredom Problem

Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s

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