Competitive Edge - Sports & Entertainment Marketing News

Hollywood has high hopes for ‘Dune’ at the box office, but Warner Bros. execs are also closely watching how it performs on HBO Max


“Dune,” the big-budget sci-fi epic from Warner Bros., arrives in US theaters and on HBO Max today, rounding out a month crowded with long-delayed new releases that has yielded mixed results at the box office.

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Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of sports and entertainment marketing?
  3. How might this story illustrate the concept of distribution?
  4. How has the pandemic changed the way studios release new films?
  5. Now that movie theaters have re-opened, why do you think Warner Bros. continues to release movies on HBO?
  6. In your opinion, do you think releasing films on HBO at the same time as theaters has a negative impact on box office sales? Why or why not?
  7. How do you think Warner Bros. will manage its distribution strategy in the future? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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