Competitive Edge - Sports & Entertainment Marketing News

NBA projects $10 billion in revenue as audiences return after Covid, but TV viewership is a big question


Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to the NBA and its teams?
  3. How do sports teams and leagues generate revenue? List at least three different examples of revenue streams.
  4. How did the pandemic impact NBA revenues?
  5. What are broadcast rights?
  6. How do teams and leagues generate revenue through broadcast rights?
  7. The headline of this story suggests the NBA is expected to generate millions in revenue but TV viewership is a big question. What does that mean?
  8. Why do you think viewership is important to the NBA?
  9. Why do you think viewership is down?
  10. In your opinion, will viewership bounce back for the NBA? Why or why not? Be prepared to discuss your answers in class.

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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