• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

8.1 - Sponsorship

Indy 500 drivers find crypto craze fuels needed sponsorship

Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank.  Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship Read more…

By Chris Lindauer, 3 years05/30/2022 ago
7.1 - Understanding Sales

NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show

The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a Read more…

By Chris Lindauer, 3 years05/30/2022 ago
3.2 - Entertainment Biz Fundamentals

‘DC League of Super-Pets’ Debuts Movie-Inspired Merch Ahead of Summer 

DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a “toy ready” film? Why do studies create toy ready films? Based on information from this story, would you describe Read more…

By Chris Lindauer, 3 years05/30/2022 ago
2.4 - Reaching Consumers

Chipotle bends reality in new ad during NHL game

Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what Read more…

By Chris Lindauer, 3 years05/27/2022 ago
3.1 - Revenue

Oakland A’s fans staying home in droves; Coliseum attendance plummets

All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes.  Click here to read the story at cbsnews.com. Discussion Questions: Why are Read more…

By Chris Lindauer, 3 years05/27/2022 ago
2.1 - Sports & Entertainment Industry

Into the Chaotic World of the American F1 Boom

Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European. Click here to read the story at theringer.com. Discussion Questions: What is a product? What is Read more…

By Chris Lindauer, 3 years05/22/2022 ago
2.2 - Fandom

Some Packers fans have waited almost 50 years for season tickets. That wait is now over.

Nearly twice as many names as usual will come off the Green Bay Packers season ticket waiting list this year, the result of normal turnover and the team redistributing some excess tickets they took back from a handful of fans. Click here to read the story at usatoday.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years05/22/2022 ago
2.4 - Reaching Consumers

Domino’s and ‘Stranger Things’ want you to order pizza with telekinetic powers

For years, Domino’s has been working on and unleashing new and increasingly convenient ways to order a pizza. Of course, there’s the familiar Pizza Tracker, which lets you know the status of your order, but there’s the pizza emoji order, Slack order, Samsung TV order, the Amazon Echo order, the Read more…

By Chris Lindauer, 3 years05/22/2022 ago
1.6 - Positioning

Meet the Savannah Bananas, the baseball team captivating fans and MLB

The umpire calls ball four and all hell breaks loose. Rather than trotting to first base, the batter breaks into a sprint and doesn’t stop, rounding the bag at full speed. The catcher jumps up and throws to the shortstop, who tosses to the second baseman. Click here to read the story Read more…

By Chris Lindauer, 3 years05/22/2022 ago
2.1 - Sports & Entertainment Industry

England’s crypto club takes plunge into the unknown

So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group Read more…

By Chris Lindauer, 3 years05/22/2022 ago

Posts pagination

1 2 3 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.