Competitive Edge - Sports & Entertainment Marketing News

Oakland A’s fans staying home in droves; Coliseum attendance plummets


All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes. 

Click here to read the story at

Discussion Questions:

  1. Why are ticket sales important to a Major League Baseball franchise like the A’s?
  2. According to this story, why might the Oakland A’s be struggling to draw fans?
  3. What is the frequency escalator as it relates to ticket sales?
  4. Why is that an important sports business concept?
  5. What are some different strategies for boosting ticket sales at games?
  6. In addition to a lack of revenue from ticket sales, how else do you think the franchise could be impacted by low attendance?
  7. If you were responsible for boosting attendance at A’s games, what would you recommend? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors