Competitive Edge - Sports & Entertainment Marketing News

Into the Chaotic World of the American F1 Boom


Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European.

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Discussion Questions:

  1. What is a product?
  2. What is Formula One?
  3. How would you describe F1 as a product?
  4. Given its popularity around the world, why do you think Formula One has been slow to catch on in the United States?
  5. Why do you think its popularity is surging now?
  6. Based on information from this story, how has Netflix helped to boost its popularity?
  7. What is competition?
  8. Who might represent competition to F1?
  9. In your opinion, will the popularity of F1 continue to grow in the United States? Why or why not?
  10. What can F1 marketers do to continue to build on their popularity in the United States?
  11. What is a SWOT analysis?
  12. How would you describe F1’s market position in the U.S. using a SWOT analysis?
  13. As F1 continues to gain more fans, how might it impact the popularity of other major league sports in the U.S. like the NFL, NBA, NHL, MLB and MLS?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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