Competitive Edge - Sports & Entertainment Marketing News

Domino’s and ‘Stranger Things’ want you to order pizza with telekinetic powers


For years, Domino’s has been working on and unleashing new and increasingly convenient ways to order a pizza. Of course, there’s the familiar Pizza Tracker, which lets you know the status of your order, but there’s the pizza emoji order, Slack order, Samsung TV order, the Amazon Echo order, the Facebook Messenger order, and the zero-click order.

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Discussion Questions:

  1. What is product placement?
  2. What is a promotional tie-in?
  3. What is the difference between the two?
  4. Why do you think brands are interested in these strategies from an entertainment marketing perspective?
  5. Can you think of any examples of product placement that you have noticed recently?
  6. Can you think of any examples of promotional tie-ins with an upcoming show or movie that you have seen recently?
  7. Based on information from this story, describe how Domino’s is hoping to reaching consumers by partnering with Netflix for a Stranger Things related promotion.
  8. How might this story demonstrate an example of fan (consumer) engagement?
  9. How might this story demonstrate an example of digital marketing?
  10. Why would Domino’s be interested specifically in Stranger Things rather than another show or movie?
  11. In your opinion, do product placements and promotional tie-ins influence how much you enjoy a show or movie? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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