Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day. Click here to read the story at altoonamirror.com. Discussion Questions:
Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:
Expansion plans for the National Women’s Soccer League won’t stop when the league adds two teams next season. Click here to read the story at usatoday.com. Discussion Questions:
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. Click here to read the story at digiday.com. Discussion Questions:
Ford haven’t raced in F1 for almost two decades, so why have they decided to return to the motorsport now? And why with Red Bull? Click here to read the story at formula1.com. Discussion Questions:
After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:
“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut. Click here to read the story at variety.com. Discussion Questions:
It’s been about 10 years since I transplanted to Louisville from Northwest Ohio and what I can tell you about my “newish” city is this – few things matter more here than the Kentucky Derby. Click here to read the story at nrn.com. Discussion Questions:
Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at Read more…