Competitive Edge - Sports & Entertainment Marketing News

NFL schedule release has become giant marketing deal


The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day.

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Discussion Questions:

  1. What is publicity?
  2. How do sports and entertainment organizations generate publicity?
  3. Why is publicity important?
  4. How has the NFL managed to generate publicity through its schedule release strategy?
  5. What is NFL schedule release day?
  6. Why is it important for the NFL to generate publicity during the offseason?
  7. How do you think the NFL’s marketing approach to the schedule release helps teams to generate publicity during the off-season?
  8. What is social media marketing?
  9. Why is social media important to teams when releasing upcoming schedules?
  10. What would you do if you were a social media marketing professional for a NFL team in terms of a schedule release strategy? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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