Competitive Edge - Sports & Entertainment Marketing News

Box Office: ‘Guardians of the Galaxy 3’ Kicks Off Summer Movie Season With $114 Million Debut

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“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut. 

Click here to read the story at variety.com.

Discussion Questions:

  1. What are ticket sales?
  2. What is a “domestic box office” debut and why are ticket sales important to that figure?
  3. What is the international box office?
  4. Why is the international box office important to Hollywood blockbuster films?
  5. Why is the summer movie season important to movie studios?
  6. Why is marketing important to the release of summer theater releases?
  7. What is a sales forecast?
  8. According to this story, by how much did ‘Guardians of the Galaxy 3’ miss sales expectations?
  9. Why are sales forecasts important?
  10. How might a sales forecast impact the way a film is marketed?
  11. In China, ‘Vol. 3’ did better than expected. How much did the film gross on opening weekend there?
  12. What happened at the box office with ‘Ant-Man and the Wasp: Quantumania”, according to this story?
  13. Why is it important to Disney that ‘Vol. 3’ avoid the same fate?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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