Competitive Edge - Sports & Entertainment Marketing News

The business case for green sports stadiums and arenas is growing


Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow.

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Discussion Questions:

  1. What is a venue as it relates to the sports and entertainment industry?
  2. What is a “green” stadium or arena?
  3. What are ethics?
  4. Do you think venue managers and operators have an ethical responsibility to focus on initiatives that make stadiums and arenas more sustainable? Why or why not?
  5. What are some things sports and entertainment venues can do to become more green?
  6. Why might that be important?
  7. What is an industry trend?
  8. Why do you think sports and entertainment business professionals monitor industry trends?
  9. Why do you think the greening of sports and entertainment venues is becoming such a popular industry trend?
  10. According to information from this story, what have they done in Seattle to create a more sustainable venue at Climate Pledge Arena?
  11. According to information from this story, what is the sustainability goal at Atlanta’s Mercedes-Benz Stadium?
  12. How might those initiatives help to create a path forward for other venues in sports and entertainment?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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