Competitive Edge - Sports & Entertainment Marketing News

Brands turn to gamification to reach hockey fans during the NHL playoffs


Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. 

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Discussion Questions:

  1. What is fan engagement?
  2. Why is fan engagement important to a sports team or league?
  3. Why is fan engagement to a sponsor or broadcast partner?
  4. What is gamification?
  5. How do you think gamification impacts levels of fan engagement?
  6. Why do you think gamification is such a popular sports and entertainment business trend?
  7. What is digital marketing?
  8. How might gamification represent an example of digital marketing?
  9. Why do you think NHL sponsors are turning to gamification during the playoffs?
  10. Based on what you learned from this story, describe how Kruger Paper Products is using a gamification approach to its NHL advertising campaign.
  11. What is social media marketing?
  12. According to this story, what is Great Clips doing through social media as part of their NHL playoffs marketing campaign?
  13. What is arena signage?
  14. How is Great Clips utilizing signage to reach NHL fans during the playoffs?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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