Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The looming athlete pay system that will upend the traditional college sports model and still-to-be-determined details about how millions of dollars will be distributed are certain to bring questions about gender equity. Click here to read the story at ap.com. Discussion Questions:
The 2026 edition of SummerSlam will be held at U.S. Bank Stadium in Minneapolis and will take a page out of the WrestleMania playbook and get the two-night treatment, WWE announced Thursday. Click here to read the story at espn.com. Discussion Questions:
Hollywood has a history of idulging itself, and many of the most stunning films of all time are the result of incredible budgets. Click here to read the story at collider.com. Discussion Questions:
The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports. Click here to read the story at variety.com. Discussion Questions:
There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing. Click here to read the story at golf.com. Discussion Questions:
It’s time for NASCAR to create a better incentive for its special events. NASCAR announced Monday that it would have an in-season tournament for its drivers during the 2025 Cup Series season. Click here to read the story at sports.yahoo.com. Discussion Questions:
Ownership of the NHL’s team in Utah has given fans 20 choices to vote on for the franchise’s new name, according to a survey sent out Wednesday by Smith Entertainment Group. Click here to read the story at espn.com. Discussion Questions:
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement to restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. Click here to read the story at reuters.com. Discussion Questions:
Live sports are coming to Disney+ sooner than you might think. Click here to read the story at hollywoodreporter.com. Discussion Questions: