Competitive Edge - Sports & Entertainment Marketing News

Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports


The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports.

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Discussion Questions:

  1. What are broadcast rights?
  2. Why are the rights to live sports broadcasts so valuable?
  3. Why do you think Disney, Fox and WBD partnered for a streaming sports venture?
  4. What is the name of the new venture?
  5. How might that represent an example of branding?
  6. Why do you think they decided on that particular name for the new service?
  7. How might the introduction of the new streaming service impact the traditional cable and satellite business model?
  8. Do you think brands will want to advertise on the new platform? Why or why not?
  9. How will the new venture impact sports properties?
  10. How might an increase in rights fees impact you as a consumer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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