Competitive Edge - Sports & Entertainment Marketing News

NASCAR needs to think bigger than a $1 million prize for the All-Star Race and in-season tournament


It’s time for NASCAR to create a better incentive for its special events.

NASCAR announced Monday that it would have an in-season tournament for its drivers during the 2025 Cup Series season. 

Click here to read the story at

Discussion Questions:

  1. What is an in-season tournament?
  2. Why would NASCAR introduce an in-season tournament for its drivers?
  3. How might that help to improve the product?
  4. What is fan engagement?
  5. How might this help to elevate levels of engagement among NASCAR fans?
  6. What are industry trends?
  7. The NBA had great success with an in-season tournament this year. Do you think this will become a trend with all leagues in the future? Why or why not?
  8. The author of this story argues that NASCAR needs to provide a better incentive for its special events. Why?
  9. Do you agree with the author’s position? Why or why not?
  10. From a marketing perspective, besides increasing the prize money, what other improvements could NASCAR make to its special events to enhance its appeal?
  11. How might introducing new and exciting formats like the in-season tournament impact fan loyalty to the sport? Why is that important to NASCAR?
  12. What is sponsorship?
  13. How can NASCAR leverage sponsorship opportunities to fund larger prizes and enhance the overall experience of its special events? How might sponsors benefit from that approach?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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