Competitive Edge - Sports & Entertainment Marketing News

Caitlin Clark’s WNBA Debut to Stream on Disney+


Live sports are coming to Disney+ sooner than you might think.

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Discussion Questions:

  1. What are broadcast and streaming rights?
  2. Why are those rights important to a media company like Disney or ESPN?
  3. Why are they important to a league like the WNBA?
  4. What makes the rights to live sporting events so valuable?
  5. Why would Disney want the streaming rights to Caitlin Clark’s first game? How might fandom have influenced Disney’s decision to invest in these rights?
  6. This marks the first sporting event that Disney has live-streamed on its Disney+ service without any modifications like using animated characters in place of the actual athletes. Why is that significant?
  7. Do you think we will see more live sports on streaming platforms as a result? Why or why not?
  8. How might the expansion of live sports to streaming platforms impact consumers?
  9. How might Caitlin Clark and Angel Reese joining the WNBA help to elevate the league’s popularity?
  10. If you were a marketing professional working at the WNBA, how would you recommend that they promote their new stars?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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