Competitive Edge - Sports & Entertainment Marketing News

WWE’s SummerSlam set for two nights in Minneapolis in 2026


The 2026 edition of SummerSlam will be held at U.S. Bank Stadium in Minneapolis and will take a page out of the WrestleMania playbook and get the two-night treatment, WWE announced Thursday.

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Discussion Questions:

  1. What is the WWE?
  2. What is SummerSlam?
  3. Is SummerSlam an example of a mega-event?
  4. What is the difference between event management and event marketing?
  5. How might this news story represent an example of each?
  6. Why do you think they are announcing the location of the SummerSlam event two years in advance? How does that demonstrate the importance of planning ahead for major events?
  7. What logistical challenges might WWE face in organizing a two-night event at U.S. Bank Stadium, and how can they address them?
  8. Why do you think they selected Minneapolis as the host city?
  9. What economic impact can a major event like SummerSlam have on the host city, Minneapolis?
  10. What is a venue?
  11. What factors do you think WWE must consider when determining a venue for an event like SummerSlam?
  12. What venue will host the SummerSlam event in Minneapolis? How do you think they selected that venue?
  13. Why do you think the event will take place over two nights instead of the traditional one night?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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