Competitive Edge - Sports & Entertainment Marketing News

A New Sports League Is Coming To ESPN In January 2025


When January 2025 rolls around there will be a new sport making its debut on ESPN.

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Discussion Questions:

  1. What is leisure time?
  2. What does leisure time have to do with sports and entertainment marketing?
  3. What is competition for the entertainment dollar?
  4. Who is LOVB?
  5. Why would ESPN invest in the broadcast rights for LOVB events?
  6. Why is diversifying programming to include a variety of sports important for a media company like ESPN?
  7. Who might represent direct competition to LOVB?
  8. Who might represent indirect competition?
  9. What is a SWOT analysis?
  10. How might LOVB and ESPN benefit from conducting a SWOT analysis as they prepare for the 2025 season?
  11. What can executives and marketers at LOVB do to help promote the league to help maximize viewership of its events?
  12. What is digital marketing?
  13. How could digital marketing be used effectively to promote the debut of professional volleyball on ESPN?
  14. How could social media marketing play a role?
  15. Why is it important to ESPN that viewers tune in to see LOVB events?
  16. Why is it important to the future of LOVB?
  17. What challenges might ESPN and LOVB face in drawing viewers, not just for the debut, but throughout the season?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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