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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Branding

How Glossier Made Effortlessness a Billion-Dollar Brand

In 2010, Emily Weiss was working on a Vogue photo shoot in Miami when she and Doutzen Kroes got to talking about self-tanner. Weiss was, at the time, an assistant to a freelance stylist. Click here to read the story at newyorker.com. Discussion Questions:

By Chris Lindauer, 2 years11/12/2023 ago
Blog

SCC FFL 2023: Sports Marketing Challenge #4 Recap & Scores

SCC FFL 2023: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition. With just two remaining challenges and a crowded leader board at the top, this year’s competition is poised to result in a photo finish.  The fourth challenge Read more…

By Chris Lindauer, 2 years11/12/2023 ago
Advertising

Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Branding

Still Losing Steam, Peloton Launches New Holiday Blitz

On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
2.2 - Fandom

Dr Pepper Turns Up The Heat For College Football

Dr Pepper® today revealed the 2023 limited-edition flavor of the beloved soft drink with the launch of Dr Pepper® Hot Take, available exclusively to Pepper Perks members beginning November 8th. Dr Pepper® Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers Read more…

By Chris Lindauer, 2 years11/11/2023 ago
2.1 - Sports & Entertainment Industry

Average NHL team’s value skyrockets in 2023, according to Sportico report

There’s never been a bad time to own an NHL franchise, but it’s looking like a particularly profitable endeavor lately. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
11.1 - Functions of Communications

‘Kingdom of the Planet of the Apes’ Marketing Launches to 100 Million Viewers With First Trailer and Tease

The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
2.2 - Fandom

Dame Time Meant Overtime For The Milwaukee Bucks’ Business Operation

Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
11.3 - Social Issues in SEM

Kansas City Sports Commission announces new pro sports team

The Kansas City metro takes another step toward solidifying a role as a leader in women’s sports. Click here to read the story at at kctv5.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
11.1 - Publicity

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament

The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago

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