Marketing Currents - Business and Marketing Current Events

Home Depot, Vizio create shoppable content for the holidays

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Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive.

Click here to read the story at retaildive.com.

Discussion Questions:

  1. What is content marketing?
  2. Why do you think content marketing is important to brands like Vizio and The Home Depot?
  3. How might this story represent an example of content marketing?
  4. What is a brand partnership?
  5. How might Vizio benefit from this partnership?
  6. How might The Home Depot benefit from this partnership?
  7. What is a target market?
  8. Who might represent the target market for this campaign from Vizio and The Home Depot?
  9. What is “shoppable” content?
  10. Why would Vizo and The Home Depot want to offer shoppable content?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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