Competitive Edge - Sports & Entertainment Marketing News

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament


The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday.

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Discussion Questions:

  1. What is branding?
  2. Why is branding important to Nike?
  3. Why is branding important to NBA teams?
  4. Why do you think Nike and the NBA collaborate to release alternate uniforms like the “City Edition”?
  5. How do the City uniform collections help NBA teams to represent their communities?
  6. Why is that important and how does that relate to branding?
  7. Do you think alternate courts represent an example of branding? Why or why not?
  8. Which alternate court do you like best? Why?
  9. What is licensing?
  10. As it relates to the relationship between the NBA and Nike, who is the licensor? Who is the licensee?
  11. What is merchandise?
  12. Why are merchandise sales important to the NBA and its teams?
  13. Why are they important to Nike?
  14. How might the City Edition uniforms help to sell more merchandise?
  15. Which City Edition uniform do you like best? Why?
  16. What is the NBA’s in-season tournament?
  17. Why do you think they introduced an in-season tournament this year?
  18. Why do you think the City Edition uniforms and new court branding came out just in time for the in-season tournament?
  19. Do you like the idea of the in-season tournament? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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