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1.7 – Market Research

1.7 - Market Research

Why the LA Clippers decided it was time for a massive rebrand

Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name “Clippers” itself. Click here to read the story at Read more…

By Chris Lindauer, 1 year03/02/2024 ago
1.4 - Target Markets

Women sports fans are just as engaged—if not more—than men who are sports fans

Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago
1.7 - Market Research

Ticketmaster and the Orlando Magic Transform the Season Ticket Experience

The Orlando Magic are innovating the season ticket membership with their unique virtual currency, Magic Money. This unique offering gives fans the freedom and flexibility to personalize their season ticket experience, transforming what was once considered a rigid product into a more adaptable and valuable opportunity. Click here to read Read more…

By Chris Lindauer, 1 year11/25/2023 ago
1.7 - Market Research

Most Marketable Athletes of 2023

his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking.    SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed Read more…

By Chris Lindauer, 2 years10/29/2023 ago
1.4 - Target Markets

Jane Lynch Talks Tapping Into Her Inner Child Ahead of New Lego Campaign: ‘I’ve Brought Play Back Into My Life’

Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today. Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her Read more…

By Chris Lindauer, 2 years09/22/2023 ago
1.4 - Target Markets

NBA Markets 2023 Finals Like a Movie, With Cameos Galore

While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…

By Chris Lindauer, 2 years06/04/2023 ago
1.7 - Market Research

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player

MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players.  Click here to read the story at morningconsult.com. Discussion Questions:

By Chris Lindauer, 2 years04/01/2023 ago
1.7 - Market Research

What’s in a Name? Inside the Art and Science of Crafting the Perfect Movie Title

In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
1.7 - Market Research

For this year’s March Madness, ESPN is encouraging basketball fans to trust their guts

When you’re filling out your March Madness bracket this year, forget all the research, stats, analytics, and sports podcasts. Just pick teams based on vibes. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years03/12/2023 ago
1.7 - Market Research

Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds

As more than a million soccer fans are expected to visit Qatar during the FIFA World Cup, an array of brands and tech companies are hoping to score points far beyond the Middle East in various parts of the metaverse.  Click here to read the story at digiday.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years11/19/2022 ago

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