Competitive Edge - Sports & Entertainment Marketing News

Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds


As more than a million soccer fans are expected to visit Qatar during the FIFA World Cup, an array of brands and tech companies are hoping to score points far beyond the Middle East in various parts of the metaverse. 

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Discussion Questions:

  1. What is digital marketing?
  2. What is Web3?
  3. What is the metaverse?
  4. What are NFTs?
  5. How might NFTs, Web3 and the metaverse represent digital marketing opportunities for brands?
  6. Based on information from this story, describe some of the digital marketing activations taking place during this year’s World Cup.
  7. What is international marketing?
  8. How might digital marketing strategies provide opportunities to reach international consumers?
  9. What is market research?
  10. What information did Kantar discover through their market research that might be relevant to business or brands considering marketing activities at the World Cup?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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