Competitive Edge - Sports & Entertainment Marketing News

What’s in a Name? Inside the Art and Science of Crafting the Perfect Movie Title


In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide. 

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Discussion Questions:

  1. Why is marketing important in the movie industry?
  2. How does it impact the success of a film?
  3. How might naming at film represent an example of marketing?
  4. What is market research?
  5. What are the different forms of market research?
  6. What is a movie screening?
  7. What type of research is a movie screening?
  8. Why do studios screen films before the box office release?
  9. Why did Paramount decide to rename the film “Something’s Wrong With Rose”?
  10. How do you think that decision impacted decisions relating to the studio’s marketing campaign for the film?
  11. How do you think it impacted the film’s overall success?
  12. According to this story, what are some things that are considered when naming a movie?
  13. This news story suggests that those who own and operate cinemas believe naming a film has become more important than ever. Why?
  14. What is SEO?
  15. Why is SEO an important aspect of movie marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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