Competitive Edge - Sports & Entertainment Marketing News

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player


MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players. 

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Discussion Questions:

  1. What is market research?
  2. What are the different types of market research?
  3. Why is market research important to businesses and brands?
  4. Is all market research 100% accurate?
  5. Do you think this study from Morning Consult would qualify as market research? Why or why not?
  6. Who might benefit from the data provided by this survey from Morning Consult?
  7. What is product endorsement?
  8. Why do businesses and brands invest in product endorsement campaigns?
  9. How might the information from this survey help a business or brand to determine which MLB players might be a valuable partner for an endorsement campaign?
  10. Are you surprised by any of the results from this survey? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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