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10.1 – Fan Experience

1.2 - Functions of Marketing

Disney’s new all-access, skip-the-line plan can cost more than the park ticket does

Got a few hundred extra dollars? That will buy you one person’s access to Disney’s new service at its US parks, which allows you to go into a faster line at any time of the operating day – once per ride – without having to reserve it on an app. Read more…

By Chris Lindauer, 7 months11/08/2024 ago
10.1 - Fan Experience

MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season

Aramark Sports + Entertainment is headed into the 2024 Major League Baseball(MLB) season with an expanded roster of clients and a fresh lineup of ballpark menu options and concessions innovations to enhance the gameday experience for baseball fans. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
1.4 - Target Markets

Best Cities for College Basketball Fans (Infographic and Activity Idea)

College basketball fans across the U.S. are gearing up for the most exciting time of year – March Madness. College basketball is a big deal in the U.S., and depending on where you live, it may have even more appeal than the professional level. Each city has its own unique Read more…

By Chris Lindauer, 1 year03/17/2024 ago
10.1 - Fan Experience

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads

With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their marketing teams are working overtime to deliver the best value Read more…

By Chris Lindauer, 1 year03/09/2024 ago
10.1 - Fan Experience

How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville

D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…

By Chris Lindauer, 2 years12/09/2023 ago
1.7 - Market Research

Ticketmaster and the Orlando Magic Transform the Season Ticket Experience

The Orlando Magic are innovating the season ticket membership with their unique virtual currency, Magic Money. This unique offering gives fans the freedom and flexibility to personalize their season ticket experience, transforming what was once considered a rigid product into a more adaptable and valuable opportunity. Click here to read Read more…

By Chris Lindauer, 2 years11/25/2023 ago
10.1 - Fan Experience

MLB revitalized sponsorships and the sport — here’s what the numbers say

MLB’s restructuring earlier this year was ushered in with significant fanfare. New rules have led to shorter, more dynamic gameplay and a major campaign launched in March signaled a new age for baseball. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
10.1 - Fan Experience

How the League of Legends World Championship became esports’ biggest spectacle

Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and that number is expected to jump to 323 million by Read more…

By Chris Lindauer, 2 years10/20/2023 ago
10.1 - Fan Experience

‘Dawwgs,’ BBQ highlight playoff concession offerings

Globe Life Field is hosting its first home playoff game on Tuesday — and the Rangers are beefing up their concession and merchandise options for the postseason. Click here to read the story at mlb.com. * Teacher Note: Consider pairing this news story with the recently released “NFL Stadium Food” Read more…

By Chris Lindauer, 2 years10/14/2023 ago
10.1 - Fan Experience

The Rays are finalizing plans for a new stadium, which means MLB expansion could be on deck

The Tampa Bay Rays are finalizing plans for a new ballpark in downtown St. Petersburg, which is a positive development for baseball fans in Florida. Click here to read the story at ap.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

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