Competitive Edge - Sports & Entertainment Marketing News

MLB Eats: Aramark Sports + Entertainment Unveils New Ballpark Fare for 2024 Season


Aramark Sports + Entertainment is headed into the 2024 Major League Baseball(MLB) season with an expanded roster of clients and a fresh lineup of ballpark menu options and concessions innovations to enhance the gameday experience for baseball fans.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a baseball franchise?
  3. What are revenue streams?
  4. What are some examples of revenue streams for a Major League Baseball franchise?
  5. Why are concessions sales important?
  6. What is the fan experience?
  7. What factors might impact the fan experience?
  8. How do you think food and beverage options at the ballpark impact the overall fan experience?
  9. Aramark Sports + Entertainment is a third-party concessionaire that MLB teams contract to manage stadium food and beverage options. Why would they hire someone else instead of managing concessions internally?
  10. Why might Aramark bring local restaurant options into some stadiums? What is one example, based on what you learned in this news story?
  11. Why do you think the Aramark is introducing new menu options at various ballparks around the country this year?
  12. What is one example of a new item that will be on an MLB stadium menu this season?
  13. What is Amazon’s “Just Walk Out” technology?
  14. How might that technology and other self-serve technologies impact the fan experience at stadiums?
  15. What is publicity?
  16. How might introducing new concessions items help a team to generate publicity?
  17. How might they benefit from the publicity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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