Competitive Edge - Sports & Entertainment Marketing News

‘Dawwgs,’ BBQ highlight playoff concession offerings


Globe Life Field is hosting its first home playoff game on Tuesday — and the Rangers are beefing up their concession and merchandise options for the postseason.

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* Teacher Note: Consider pairing this news story with the recently released “NFL Stadium Food” bonus content discussion deck shared with SCC subscribers. You can download the discussion deck in the “Bonus Content” section of the website.

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a sports team?
  3. What are revenue streams?
  4. What are some examples of revenue streams for a sports team like the Texas Rangers?
  5. Why are concessions and merchandise sales important?
  6. What is the fan experience?
  7. What factors might impact the fan experience?
  8. How do you think concession and merchandise offerings impact the overall fan experience?
  9. Why do you think the Rangers are introducing new items for the playoffs?
  10. What is publicity?
  11. How might introducing new concessions items help a team to generate publicity?
  12. How might they benefit from the publicity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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