The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…
Major League Baseball and the Colorado Rockies announced plans to restore 30 million gallons of water into the Colorado River. The commitment comes after the river experienced its driest 12-month period on record over the past year. Click here to read the story at sporttechie.com. Discussion Questions: What are sports Read more…
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read Read more…
Texas A&M University is set to re-create the famous Red, White and Blue football game this Saturday at Kyle Field to remember the upcoming 20th anniversary of the 9/11 terrorist attacks. In the days following the attacks on Sept. 11, 2001, five Aggies – current students at the time – led Read more…
Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands. According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
The Washington Football team has introduced its new Fan Ambassador Network (FAN) to help guide the team’s rebrand. The team is seeking fan ambassadors to provide perspective for seven different committees centering on topics such as entertainment, merchandise, food and culture. Click here to read the story at SportTechie.com. Discussion Read more…
Glass ceilings and the Space Needle, the 19th Amendment and “Equality.” As part of the WNBA’s 25th anniversary season in 2021, players will wear new Nike jerseys with individual messages and city-specific flourishes for each of the 12 teams. On Thursday, Nike unveiled the collection, which adds a highly anticipated Read more…
“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things Read more…