Competitive Edge - Sports & Entertainment Marketing News

Red, White And Blue Game Revived By Texas A&M Students Ahead Of 9/11 Anniversary


Texas A&M University is set to re-create the famous Red, White and Blue football game this Saturday at Kyle Field to remember the upcoming 20th anniversary of the 9/11 terrorist attacks.

In the days following the attacks on Sept. 11, 2001, five Aggies – current students at the time – led the extraordinary effort that resulted in a massive display of the nation’s colors throughout Texas A&M’s stadium.

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Discussion Questions:

  1. What is publicity?
  2. How does publicity impact sports and entertainment organizations?
  3. What are community relations?
  4. According to your textbook (The Business of Sports & Entertainment), what are the five ways community relations programs are typically initiated?
  5. Which best describes the Red, White and Blue football game at Texas A&M?
  6. What is goodwill?
  7. How might this program help Texas A&M to build goodwill with its fans and the local community?
  8. How might this program demonstrate an example of strong leadership?
  9. What is one idea for a community relations program you could implement at your school using this initiative from Texas A&M for inspiration? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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