Competitive Edge - Sports & Entertainment Marketing News

JPMorgan admits it misjudged backing European Super League


JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians.

“We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might impact them in the future,” a representative for the bank said.

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Discussion Questions:

  1. What was the European Super League?
  2. Why did the European Super League faced so much backlash?
  3. Why did the new league decided to shut down?
  4. Why do you think JPMorgan was interested in supporting the league?
  5. Why do you think they admitted publicly that they regretted its decision to support the league?
  6. What is publicity?
  7. What is fandom?
  8. How do you think the concept of fandom fueled the backlash the European Super League received publicly?
  9. How might a public relations professional have advised the interested parties both at JPMorgan and the teams who originally planned to participate in the European Super League?
  10. What is crisis management?
  11. Why is it important for sports organizations to have a crisis management plan in place prior to facing negative publicity?
  12. Based on information from this story, how did JPMorgan manage the publicity crisis surrounding the European Super League?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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