Competitive Edge - Sports & Entertainment Marketing News

MLB, Rockies Pledge to Refill Colorado River Water Supply After Year-Long Drought


Major League Baseball and the Colorado Rockies announced plans to restore 30 million gallons of water into the Colorado River. The commitment comes after the river experienced its driest 12-month period on record over the past year.

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Discussion Questions:

  1. What are sports and entertainment communications?
  2. Why are communications important to a sports team’s overall business and marketing strategy?
  3. What are community relations?
  4. According to your textbook (The Business of Sports and Entertainment), what are the different ways community relations programs are implemented?
  5. Which best describes this initiative from the Colorado Rockies?
  6. What are social issues in sports and entertainment?
  7. How might this news story represent an example of social issues in sports and entertainment?
  8. Why do you think Major League Baseball and the Rockies launched this project?
  9. Do you think sports teams and leagues have a responsibility to be more involved with initiatives like this one? Why or why not?
  10. What are some social issues that sports or entertainment organizations in your area might be able to lend their support to? How? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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