Competitive Edge - Sports & Entertainment Marketing News

Stan Smith Returns for Adidas in Green Spot With Kermit the Frog


“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas.

“Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things that end up making a big difference, too. If we all do our part, we can make the world a better place, a greener place for the next person to walk in our shoes.”

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Discussion Questions:

  1. What is positioning?
  2. Why do you think positioning is an important marketing concept?
  3. How might this news story represent the concept of positioning?
  4. What is a sustainability campaign?
  5. Why might Adidas want to invest in a sustainability campaign?
  6. Why do you think Adidas decided to feature Kermit the Frog in this campaign?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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