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2.1 – Sports & Entertainment Industry

1.3 - Marketing Mix

Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince

Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince.  Click here to read the story at corporate.target.com. Discussion Questions:

By Chris Lindauer, 1 year04/20/2024 ago
1.4 - Target Markets

Olympic Breakdancing Will Be Light-Years Ahead Of The ‘80s

Boombox. Cardboard. Tracksuits. This kind of 80s imagery is still associated with breakdance today, four decades later. Admittedly, tracksuits are still around, but the art form and culture have evolved significantly, so the world has plenty of catching up to do. Click here to read the story at forbes.com. Discussion Read more…

By Chris Lindauer, 1 year04/06/2024 ago
2.1 - Sports & Entertainment Industry

The NFL is going down a bad road with its Christmas games on a Wednesday

For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
11.3 - Social Issues in SEM

Interest in college sports is on the rise, report says

College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year03/08/2024 ago
2.1 - Sports & Entertainment Industry

National Rugby League: Everything to know ahead of Las Vegas showcase

As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
1.3 - Marketing Mix

10 questions about the new ESPN/Fox/TNT sports streaming service

Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
11.3 - Social Issues in SEM

NCAA and ESPN ink 8-year, $920 million media rights deal

The NCAA and ESPN have reached a new eight-year media rights deal worth more than $115 million annually, as the value of sports media rights reaches new heights. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV

Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
2.1 - Sports & Entertainment Industry

How the NHL’s first Winter Classic overcame many hurdles

Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…

By Chris Lindauer, 1 year12/30/2023 ago
11.1 - Publicity

NFL 2023: Top 10 Business of Football Stories of the Year

As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…

By Chris Lindauer, 1 year12/30/2023 ago

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