Competitive Edge - Sports & Entertainment Marketing News

Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince


Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. 

Click here to read the story at

Discussion Questions:

  1. According to this news story, what is the fastest-growing sport in America?
  2. Why would Target want to offer pickleball products at its stores?
  3. What is a brand?
  4. What are the three different types of brands?
  5. Describe the Prince brand, based on what you learned from this news story.
  6. What is a co-brand?
  7. How might this story represent an example of a co-brand?
  8. Why would Prince and Target want to create a co-branded collection of pickleball products?
  9. What is the marketing mix?
  10. How might the marketing mix apply to the new pickleball collection from Target and Prince?
  11. How much are they charging for the products?
  12. How do you think they determined those price points?
  13. Why do you think the products will be available only for a limited time? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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